A How To Guide For Well-known Automotive News Website Functionality

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By Joan Ames


A common misconception is that internet traffic is equivalent to rocket science. That is not true! If you are clueless on how to get information you need to research and find out about how to generate traffic for a successful auto information site. Follow these tips and you will have success.

Never publish anything with spelling mistakes or poor grammar, even if you're in a rush. The smallest mistakes can ruin the professionalism of your site, so spend the time to proofread and polish your new content. If your visitors don't respect your site, they won't use it.

Splash pages or full page advertisements are not only out of style but can also be annoying to your visitors. Let your users choose whether or not they would like to view material by putting anything that you would put on a splash page on your home page instead. That way your customers are not hit over the head with your advertisements.

If you read information that says meta tags are the key to search ranking, discard it. Search engines now ignore almost all meta tags, with the exception being the description tag. That tag can be used to explain your page in a search result, so make sure it clearly lays out what that page is about.

A slow loading web page is a surefire way to lose traffic. In this fast paced world, people don't have time to wait around anymore. Web pages should take five seconds or less to load because people usually don't want to wait around any longer than that. Keep your auto information site light with the graphics and images otherwise even the most appealing car news website will lose visitors because of web pages that load slowly.

Make sure to customize your 404 error page. People will always get 404 errors on your auto information site, it doesn't matter how good your site is. They might misspell your URL, or something like that. However, you can at least make it useful for them. If it is boring, they will just move on. If you include links, you can bring them to other parts of your car news website.

The best auto information sites are fully integrated with social media. It's great when your car news website is the primary platform for communication with your target audience, but you're going to have to spend a lot of time promoting and marketing on sites like Facebook, LinkedIn and Twitter as well. Reach out to your audience!

Many people nowadays like to surf the auto information site on their phones when they have time to spare. By offering a mobile version of your site, you're extending their user experience to their smart phones. Keep in mind that it takes longer to load pages on phones so when you are designing the mobile version, keep it simple and remove all unnecessary elements that will slow loading down.

Make sure you put a copyright notice at the bottom of every page of your auto information site. Generally, a small statement and the year of creation should suffice as a note. This has to be mentioned so that nobody would think of blatantly plagiarizing your material.




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