Despite Google's strict approach to the rankings game, many SEO firms find it hard to play by the rules. Interestingly, the release of algorithmic shifts like Google Panda and Penguin has not stopped the dependence of many SEO companies, self-proclaimed online marketing specialists and web optimizers on the dark art of black hat of SEO. Over the years, the practice of black hat SEO has become a defining quality of unscrupulous SEOs. Black hat SEO specialists are known for their faithfulness to illegal SEO techniques that leave web sites penalised after some time.
Are you keen on hiring a professional SEO? Are you looking for a potential SEO partner who is not a fan of black hat SEO? Avoid being victimised by deceitful SEOs by learning these 3 common black hat SEO techniques used by shady SEO service providers:
Hidden content or cloaking: The actual black hat technique aims to hide content from site visitors by making sure that keyword-stuffed text blocks become visible only to search engine crawlers. Black hat SEOs may utilise the same font color as the site's background and manipulate comment tags and no script tags just to hide content.
Keyword stuffing: Black hat optimisers believe that excessive keyword usage results to better rankings. This is entirely false. Smart search engine crawlers can now detect keyword-stuffed content that sounds too robotic and repetitive.
Paid links: Paid links can earn Google's ire. Google actually dislikes the act of exchanging money, services and goods for links. In addition, linking to unscrupulous link farm web sites can degrade your reputation.
If you want to make sure your web site wakes up from its slumber and takes off to greater heights, you need to resist the temptation of going for black hat SEO. Most black hat SEOs and Internet Marketing specialists will promise fast ranking outcomes, but these guaranteed results do not last. Once Google discovers the illegal activity which propels your site to top ranks, your website may be penalised and demoted to lower ranks.
Are you keen on hiring a professional SEO? Are you looking for a potential SEO partner who is not a fan of black hat SEO? Avoid being victimised by deceitful SEOs by learning these 3 common black hat SEO techniques used by shady SEO service providers:
Hidden content or cloaking: The actual black hat technique aims to hide content from site visitors by making sure that keyword-stuffed text blocks become visible only to search engine crawlers. Black hat SEOs may utilise the same font color as the site's background and manipulate comment tags and no script tags just to hide content.
Keyword stuffing: Black hat optimisers believe that excessive keyword usage results to better rankings. This is entirely false. Smart search engine crawlers can now detect keyword-stuffed content that sounds too robotic and repetitive.
Paid links: Paid links can earn Google's ire. Google actually dislikes the act of exchanging money, services and goods for links. In addition, linking to unscrupulous link farm web sites can degrade your reputation.
If you want to make sure your web site wakes up from its slumber and takes off to greater heights, you need to resist the temptation of going for black hat SEO. Most black hat SEOs and Internet Marketing specialists will promise fast ranking outcomes, but these guaranteed results do not last. Once Google discovers the illegal activity which propels your site to top ranks, your website may be penalised and demoted to lower ranks.
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