Trying to build a profitable online business can be a lot of hard work. And one of the biggest problems is attracting the right visitors to your website - to be more specific, the kind of people who will open their wallets instead of just wanting free stuff.
To get us started, I want you to think about the mindset people have when they are about to buy something. Typically they will have done at least some research so they know pretty much what they want. They aren't just searching randomly for stuff to spend money on. So what is the best way to sort these near-buyers from the people who are mostly coming to your site now - the lookers?
It's true that there really is a kind of open secret among successful online business owners. Unfortunately most people completely miss it when they are trying to make money online because they just don't realize how important it is. So what is it that I'm alluding to - the 'secret' to building a profitable online business is this - Targeting the right type of keywords when you are creating your website content, so you can attract the right type of visitors.
So what's the deal with this 'targeting' of keywords?
Here's how you can do that. Simply focus on the phrases and words that people are searching on when they are about to BUY a product in your market. Do NOT bother with the keyword phrases they use when they are simply RESEARCHING what they are going to buy.
Let's look at an example to make this crystal clear. If a person is sitting at home or work and searches for 'digital camera', they are probably just doing some research to see what's around. It's not very likely they are going to buy a digital camera based on that kind of search. But if somebody types in 'digital camera reviews', they are more likely to be buying a camera soon, and are narrowing down the universe of digital cameras to the few that are best suited to their needs.
But if somebody searches for 'fuji finepix s5000 digital camera', they are probably very close to buying that exact camera, and they are just looking for the right offer. You are very likely to get that sale If your website (or your Adwords Ad) ranks high up in Google's search results, and what you say in your listing is compelling enough to get the prospect to click through to your website.
And consider this - if your website portrays you as a likable, knowledgeable person who's trying to help them find the best camera, that can also increase your chances of making the sale too. So remember, getting ranked for these kinds of 'buying' keywords lets you to attract buyers instead of freebee seekers, and you'll make a lot more money in the process.
To get us started, I want you to think about the mindset people have when they are about to buy something. Typically they will have done at least some research so they know pretty much what they want. They aren't just searching randomly for stuff to spend money on. So what is the best way to sort these near-buyers from the people who are mostly coming to your site now - the lookers?
It's true that there really is a kind of open secret among successful online business owners. Unfortunately most people completely miss it when they are trying to make money online because they just don't realize how important it is. So what is it that I'm alluding to - the 'secret' to building a profitable online business is this - Targeting the right type of keywords when you are creating your website content, so you can attract the right type of visitors.
So what's the deal with this 'targeting' of keywords?
Here's how you can do that. Simply focus on the phrases and words that people are searching on when they are about to BUY a product in your market. Do NOT bother with the keyword phrases they use when they are simply RESEARCHING what they are going to buy.
Let's look at an example to make this crystal clear. If a person is sitting at home or work and searches for 'digital camera', they are probably just doing some research to see what's around. It's not very likely they are going to buy a digital camera based on that kind of search. But if somebody types in 'digital camera reviews', they are more likely to be buying a camera soon, and are narrowing down the universe of digital cameras to the few that are best suited to their needs.
But if somebody searches for 'fuji finepix s5000 digital camera', they are probably very close to buying that exact camera, and they are just looking for the right offer. You are very likely to get that sale If your website (or your Adwords Ad) ranks high up in Google's search results, and what you say in your listing is compelling enough to get the prospect to click through to your website.
And consider this - if your website portrays you as a likable, knowledgeable person who's trying to help them find the best camera, that can also increase your chances of making the sale too. So remember, getting ranked for these kinds of 'buying' keywords lets you to attract buyers instead of freebee seekers, and you'll make a lot more money in the process.
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