When Google announced changes in the latter part of 2012, players of the search engine optimization game listened attentively. They soon found themselves modifying their strategies to remain ahead of the game. While they continue to keep up with the constantly evolving industry they are in, more and more clients are seeking their services to make the web work for them. But while they are eager to help the latter make the most out of their online presence, they don't usually find themselves working on the same page with them. That is a fact that underscores the importance of managing clients' expectations.
If you're working with clients who want you to make them rank high for certain keywords they came up with themselves, tell them that the optimisation game is not all about ranking. Educate them about that so-called targeted traffic. Tell your clients that it will be more advantageous for them to establish connections with their targeted visitors whose attention to their products and services can actually translate into sales figures.
To your clients who just can't wait to see the results, remind them that it will take time. At the same time, emphasise that the moment their websites gain authority and rankings, they can then start focusing on other things that help them attain their other business goals. Around this time, the demands of their online marketing initiatives will considerably be less. Less in that case also translate to mean financial savings for them.
Also, there are clients who don't understand the word traffic when used in the context of web optimisation. Explain to them that they have to know how their visitors are using their website. Guide them while they make sense of the statistics they collect from the reports. Those are the facts they need in order to figure out ways on how to further improve their website.
As you continue to offer SEO services, you will be working with clients who have a good grasp of its technicalities and you'll likewise extend your services to the people with little to no knowledge of how SEO work. In any case, all of them will form their own set of expectations. In reality, not all of their projected outcomes are bound to be realised that's why it's crucial to manage their expectations. That's your way of avoiding the possibility of your clients feeling mislead, disappointed and probably even question your competence.
If you're working with clients who want you to make them rank high for certain keywords they came up with themselves, tell them that the optimisation game is not all about ranking. Educate them about that so-called targeted traffic. Tell your clients that it will be more advantageous for them to establish connections with their targeted visitors whose attention to their products and services can actually translate into sales figures.
To your clients who just can't wait to see the results, remind them that it will take time. At the same time, emphasise that the moment their websites gain authority and rankings, they can then start focusing on other things that help them attain their other business goals. Around this time, the demands of their online marketing initiatives will considerably be less. Less in that case also translate to mean financial savings for them.
Also, there are clients who don't understand the word traffic when used in the context of web optimisation. Explain to them that they have to know how their visitors are using their website. Guide them while they make sense of the statistics they collect from the reports. Those are the facts they need in order to figure out ways on how to further improve their website.
As you continue to offer SEO services, you will be working with clients who have a good grasp of its technicalities and you'll likewise extend your services to the people with little to no knowledge of how SEO work. In any case, all of them will form their own set of expectations. In reality, not all of their projected outcomes are bound to be realised that's why it's crucial to manage their expectations. That's your way of avoiding the possibility of your clients feeling mislead, disappointed and probably even question your competence.
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