Directing People Driving Profit In Popular Auto News Website Operations

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By Bob Jackson


You need to be familiar with the basics of online marketing if you're going to make your car review and news website a successful brand. The basic implementation of SEO tactics is a great place to start, and a proven method of bringing in awareness and resulting traffic to your content. Here are some more ideas for ways to bring in visitors.

You can sponsor a charity that you believe in and want to make donations to on your car review and news website. You can easily get a backlink to your site from a high profile charity in need of funds. The benefit is mutual. It is for a good cause so donate your own money as well.

Take advantage of the ever growing popularity of "image search". Meta tags are a sure way for search crawlers to pick up on keywords for searches, so by adding meta tags to your images can increase your chances to bring in more traffic. If you're having trouble doing them yourself, there are even some content management systems that will automate the process for you.

Writing on the internet is a lot different than writing a book report for your 11th grade English teacher. Keep it casual and conversational. When your users read your content, they should feel as though you're actually talking to them. This will keep your visitors comfortable and relaxed, and tossing in some humor will keep them from growing bored.

Contrast and bright colors are very good to improve the scanning ability of your internet page. Visitors want all the information very fast online, so if you used different colors for different info then it will be very easy for visitants to differentiate between the things. They can easily determine the exact theme or purpose of that page.

Your homepage is essential - it's where the majority of your traffic will land when they find your site. Make sure that the main theme of your car review and news website is clear to your visitors, and that your branding elements are highly visible. The home page should tell people why they need to be on your page, and let folks know your mission and identity.

Clear and short permalinks create a more reputable image for your car review and news website and make it easier for existing users to share the page with others. A concise permalink also provides the reader with information about the webpage before the site finishes loading. Short permalinks are also easier to use in marketing materials such as advertisements or business cards.

Avoid Flash when designing for mobile users. Anything that Flash was used to create will not be accessible to Apple users. There will be a loss of potential customers when the experience they have is downgraded. The content should be accessible to all operating systems.




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