Discover The Ins And Outs Of Managing A Popular Test Prep Website

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By Joan Ames


Despite what some may say, maintaining a successful test prep information site is difficult. To have a successful website, there are quite a few things you will need to cover, including online marketing and SEO. Here are some other helpful suggestions to assist you in creating a successful entrance exam guide site.

Don't jump around from keyword to keyword trying to find out what works. Pick keywords and phrases and stick with them on a regular basis. Targeting keywords improves your search ranking over time, so it takes patience. But don't try to rush it by stuffing your articles artificially with keywords and phrases!

To get into the trend of smartphones, apps are a great way to make it easier for people to use than actual test prep information sites are. You can either try to learn yourself or hire a contractor to do the coding. With an app designed that works in sync with your website it allows people to go on even when on the move. It's also another great way to bring in more traffic.

If you want your test prep information site to be valued, then you have to make it authentic and real. Meaning, don't make any unrealistic claims or portray yourself as something that you are not. Make sure to be yourself when you are writing the content of your website. It wouldn't take that much for your visitors to see through your false claims, and once they do, they will leave your entrance exam guide site.

A more favorable user experience can be had when a mobile direct system is installed on a mobile page. Visitors are sent to mobile pages automatically because it detects when they are using mobile phones to visit. It will be easier and faster to navigate the test prep information site. A link with the option to visit the website in its entirety should be presented, after all they might want to see more than the mobile page offers.

Promote your test prep information site by using offline marketing. Do anything and everything you can to spread the word about your website in your area. You can put your URL on almost any product. Some examples would be, license plates, flyers or stickers. You can also buy newspaper and yellow page ads or sponsor a little league team.

Experimenting with different color themes, fonts, buttons and page styles on your site can be a big distraction to your visitors. They may question if they've left your site or not understand how to use an excessively different navigation. Stick to tried and true styles and be consistent throughout your test prep information site.

The information that you provide on the front page of your test prep information site should be kept as simple as possible. The other pages are made of for further detail. Internet novices will be scared off if your site is too technical upfront. Clicking a few times more to find advanced information will not bother customers as much as having to sit through too much information at once will.




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