Reputation management services can be expensive and it is hard to find any good information so that you can try and do it yourself. Most SEO information is based on sales and new customers and should be treated differently than reputation management. While the two are related, they have different goals. There are plenty of resources out there for do it yourself search engine optimization. However, there is very little on DIY reputation management. In this article, we will look at some of the things that Veritas Inc Atlanta is doing with reputation management. The company has been listed on Ripoff Report and other scam sites by former malicious employees. Sound familiar? Read on.
Reputation management focuses on one primary function. Giving relevant information to people who are looking for it is the primary objective. In today's day and age, many people like to look at gossip and negative news a lot more than positive news. Just think about it for a minute, when you were in school, what was everyone gossiping about? Good things or bad things? Maybe you got involved in the conversations, maybe you didn't, but one thing is for sure...people love negative news. You know what people like even more than negative reviews? Videos! Check out this Veritas Inc Atlanta video page to see an example of what this article focuses on.
As if it isn't hard enough for a business owner to get their online presence out there, these negative reviews can surely leave you frustrated and overwhelmed. Don't get me wrong, reputation management is very difficult and time consuming. However, it is manageable. I recently reviewed the company, Veritas Inc Atlanta and their online presence. Needless to say, its not very good. The company's first page of Google listings includes a ripoff report and a scam blog. Apparently, a couple of people didn't like being terminated and wanted the world to know. However, what this company is doing now is quite remarkable and can help us all get a little better at reputation management.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
To really get the job done, Veritas Inc Atlanta has several profiles set up on different web 2.0 properties with advice for entrepreneurs and business owners. This could be another great way to get backlinks. Giving people free information that they can use to increase their business makes your content spread like wildfire.
All in all, if you simply focus on my two main points of targeting your company's name, your company's name plus 'reviews,' and gain backlinks from great sources, you will see that reputation management is very attainable. The sooner you put these practices in place, the sooner you can gain back those customers who keep clicking on your complaints and taking them as a final verdict. Thanks for reading this piece on reputation management. I hope it helps!
Reputation management focuses on one primary function. Giving relevant information to people who are looking for it is the primary objective. In today's day and age, many people like to look at gossip and negative news a lot more than positive news. Just think about it for a minute, when you were in school, what was everyone gossiping about? Good things or bad things? Maybe you got involved in the conversations, maybe you didn't, but one thing is for sure...people love negative news. You know what people like even more than negative reviews? Videos! Check out this Veritas Inc Atlanta video page to see an example of what this article focuses on.
As if it isn't hard enough for a business owner to get their online presence out there, these negative reviews can surely leave you frustrated and overwhelmed. Don't get me wrong, reputation management is very difficult and time consuming. However, it is manageable. I recently reviewed the company, Veritas Inc Atlanta and their online presence. Needless to say, its not very good. The company's first page of Google listings includes a ripoff report and a scam blog. Apparently, a couple of people didn't like being terminated and wanted the world to know. However, what this company is doing now is quite remarkable and can help us all get a little better at reputation management.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
To really get the job done, Veritas Inc Atlanta has several profiles set up on different web 2.0 properties with advice for entrepreneurs and business owners. This could be another great way to get backlinks. Giving people free information that they can use to increase their business makes your content spread like wildfire.
All in all, if you simply focus on my two main points of targeting your company's name, your company's name plus 'reviews,' and gain backlinks from great sources, you will see that reputation management is very attainable. The sooner you put these practices in place, the sooner you can gain back those customers who keep clicking on your complaints and taking them as a final verdict. Thanks for reading this piece on reputation management. I hope it helps!
About the Author:
To see a great example of the way to boost a search result for your personal company's identity, make sure to go and visit Veritas Inc. Veritas has done a nice job getting this page to rank highly for their name
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