What Is Network Marketing?

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By Joe Burke


When an individual asks me, "What is network marketing?" I constantly say "it depends". Simply because to some people it is going to be a "scam" and to other people it signifies a couple of hundred dollars per month in their bank account. And to a number of, "what is network marketing" indicates a fortune.

Based on WikiPedia, "Multi-level marketing (MLM) can be a marketing strategy in which the sales force is compensated not just for sales they personally produce, but also for the sales of other individuals they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation." To those that feel it's a scam, chances are they simply didn't get in, get busy and make it work for them.

What exactly is Network marketing? - Understanding The basics

Products usually do not sell themselves. It doesn't matter if they're automobiles or widgets. If there's a demand for all those items then they have to be taken out of a warehouse and distributed to the people that want them, which includes marketing. In typical retail sales, for example a supermarket, the manager will call the warehouse and place an order that will go out to his bricks and mortar shop.

Network marketing is no different. The retailer is replaced by a distributor's home where she keeps the products until they are sold to her consumers. Network marketing provides a massive benefit to organizations due to the fact they do not have the expense of renting or acquiring retail outlets and staffing them and so on.

The words "pyramid scheme" are frequently used when people talk bad about network marketing. But think about it. The top of the pyramid represents the most productive people in the business. The base of the pyramid represents all of the thousands of distributors. This can be no different than any other business model. The structure is exactly the same. The CEO is at the top and the people who function inside the little white cubicles or on the shop floor are at the bottom of the pile.

In typical business most people spend their working lives working for promotions and receive raises which might come annually if you're lucky. If they keep up with inflation you are even luckier. It does not matter how hard you work for many companies, promotions will only come along infrequently, if at all.

With network marketing life is actually a lot clearer. In case you start out working hard and build a productive team, you'll be able to quickly move up inside that "pyramid" without having to kill your self during your working years.

Lots of people who join a network marketing opportunity are content to simply purchase the products and services at wholesale prices, maybe, retail the products here and there when the opportunity arises. This will earn a few hundred dollars per month. However the earnings possible is considerably more than that. In fact, there is no cap towards the quantity of income that is possible to make or how rapidly you are able to earn it.

It does take a good deal of hard work, but you are doing it for the benefit of the business and your loved ones and not somebody else!

What exactly is Network Marketing? - Leveraged, Residual Revenue

You'll find only so many hours in a week that you have to run your business. During that time you might have the ability to sell on average 50 units of product a week for which you earn a commission. To become profitable at network marketing you must recruit an effective downline team. Maybe after a year you'll have a team of 200, each promoting 50 units a week. Now you are credited with promoting those 10,000 products, and you earn commissions on each.

So now you'll be able to see how the sky's the limit within the network marketing business if you work hard. So what is network marketing - it is an approach to escape the corporate rat race and take satisfaction in a substantial income and living a life that most people only dream about.




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