Pinterest: Can A Social Media Marketing Coach Utilize It?

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By Rob Sutter


When it comes to the fastest growing social media outlets in recent memory, I would like to think that Pinterest more than holds its own. While it may not be nearly on the same level of Facebook or Twitter in terms of universal appeal, it is clear that it has grown leaps and bounds. I believe that this is tremendous, especially when you think about the number of sites that struggle with gaining visibility. Is it possible that a social media marketing coach can come into effect to make utilization more effective?

Pinterest has grown, to say the least, but I do not think people realize the extent of the growth in question. What I have also come to notice is that growth truly did not hit a spurt until January of 2012. It was on this date that it was recognized how the site had doubled its user base. As of now, Pinterest stands tall as a site with much engagement being seen. A fun fact to think about is that the user base of the site is comprised of 80% females.

Being able to use Pinterest for the sake of business may seem like a stretch to the general public. After all, how can a site that specializes mostly in the pinning of various graphics become a platform that can help a company expand? Well, Ione of the ways that I can see this happening is through the engagement of fans that already belong on previous network channels. By this account, one could take Facebook fans and Twitter followers alike before recommending them to their Pinterest page, which only helps the brand that much more.

Fans may be attained thanks to these various channels but what about further interaction? A company could put Pinterest to the test by allowing the pinning various graphics, each of them proving to be aesthetically pleasing. Visual engagement is important in most cases and a social media marketing coach would be able to tell you the same. Authorities along the lines of S-M-M-C will also be able to tell you that comments and replies matter as well, so make sure that you post these in conjunction.

Pinterest does not seem like the kind of website businesses would flock to, at least not on the surface. Upon further inspection, though, one can see that it can be utilized for such purposes as long as the right actions are put into effect. There's also the idea of a user base, of which Pinterest has a strong type. You want to be able to pin a variety of images and while the common user on the site may be more inclined to look up recipes, for example, a social media marketing coach sees other purposes.




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