Copywriting Styles

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By Hedrick Lepsch


While many generalize the world of copywriting, there are several distinct types of copywriting. Being able to write in several of these different styles can set writers apart and help them be more well-rounded. First-Search Engine Optimization is probably the most prominent of the types. There is constantly a need for writers in this area as websites fight over space on the internet. This type of writing is for promotion and sometimes it is informational. There are key words that the copywriter must include in his/her article. This is how the website is advertised and how it is search engine optimized.

It should be noted at the beginning that no person learns exclusively by only one of these styles, but that there may be a learning style which you employ most often that typically works best. All of us have used each of these styles at one point or another Visual learners are best able to retain necessary information by associating the fact with a visual element like pictures, mental images, and even spatial understanding. Aural learners would much rather learn by integrating sound or music into the educational process. Whether they speak the facts in a rhythmical manner or set them to made-up or even popular melodies, these learners prefer to store the information by means of music and sound.

Verbal learners prefer utilizing language. Whether spoken or written, words are more easily remembered by these individuals. Physical learners much prefer the hands on approach. They love to dig in, get dirty, and use their hands to help them retain what information they feel is necessary. Logical learners prefer a more mathematical approach, solving problems and retaining required information through the use of logic, systems, and reasoning.

All of these types of copywriters need to be able to research and gain interesting insights on material in order to write in a way that gets noticed. Getting an education in Copywriting can be a step in the right direction for most writers. This type of writing may follow the same grammatical rules but there are often times many differences. There should be an active voice in your writing that brings your articles to life within the first few sentences. Copywriting takes on several faces for companies looking for ways to get their names out there. It really depends on the company that the writer chooses because many are just looking to get their name out there.

It is important to sound intelligent. This requires a sound understanding of grammar as well as a mastery of words. Does that mean you need to be a regular Edgar Allen Poe? Not exactly, but it does mean that you need to have words that paint a picture and portray things as they need to be portrayed. Another thing that distinguishes great copywriters is their ability to build connections and run on several trains of thought. This allows them to write on a wider variety of subjects without being bored.

Solitary learners fare much better when left to their own devices. They prefer to remain holed up in a private place with their books and notes. Each of these styles of learning happen in addition to the 5 primary styles mentioned above. And here's a trick for improving your memory. Always use at least 2 styles in one study session and your brain will be able to more easily access the information you are storing. As you begin to pursue your traditional or online education, try to pay attention to the way you learn and practice using the various styles to retain various bits of information.




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