Dependable, Crucial And Unwavering Corporate Writing

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By Serena Price


You can see that if you are going to use evidence in the professional practice and corporate writing you need to seek out the best available information for your studies and practice. You also need to focus on the general aspect of the topic you are interested in so that you do not get sidetracked with more common information and therefore fail to identify what you really need to know. You also need to be selective about what you read, see and hear and be able to recognize good quality evidence when you come across it.

Research studies can provide good sources of evidence but they still need to be appraised individually. Be wary of a single piece of research evidence that makes a claim about practice. Consider a jigsaw where you only have one bit of the picture; sometimes you cannot tell what the whole view will be. Instead, it is better to search more broadly for more studies or to locate a systematic review that has already been carried out.

It is important to make sense of what you read, see and hear so that you can work out what information is good quality and should guide your practice, and should not. There is a large amount and many types of information available, and this is of variable quality. You need to be able to make sense of the information that you use in practice and in your corporate writing.

This is so you can gain an overview of what the conclusion is from the topic. Complete the whole jigsaw and give your reader or audience information about the types and quality of facts you are using. This helps to show them that you understand and have thought carefully about the sources rather than
just using the data that is most readily available.

You should avoid just citing a name and a date in your work with no further reference to the type of proof you are referring to; otherwise your reader or listener cannot tell if you are using the best available references. It is important to use the right type of substantiation to back up your arguments.

For example, if you are making a claim about how to manage a particular condition or situation effectively, citing facts will give you a much stronger case than if you cite some opinion. You then need to let your reader know that the suggestions you have cited are examined rather than basic opinion.

However, newspapers may provide useful background information. They might lead you to a controversial quotation to start your assignment or to get people thinking in a discussion. Potential clients might refer you to a research study, giving a snippet of information but not the full reference for the study, making it harder but possible to track it down.

Link to relevant research, theory and policy, demonstrating your skills of decisive analysis and appraisal as you do so. Be prepared to invite questions from the audience, using them as an opportunity to demonstrate your skills of critical appraisal further. Link corporate writing to relevant theory and research, and link the questions back to your focus.




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