Tweet-a-Coffee was introduced by Starbucks back in October and I thought that it possessed great potential. The idea of tweeting gift cards to people was one that, in my opinion, could call for tremendous profits on the part of Starbucks. However, one has to wonder how a Long Island social media agency would be able to focus on the matter as well. From what I have seen, there are results, though whether they stand at the utmost level or not is an idea that is up for debate.
Mashable put forth a report that spoke about Tweet-a-Coffee and how it was able to result in $180,000 of purchases. This information was uncovered by Keyhole and it was done while the @tweetacoffee Twitter handle was being tracked. According to the article, 27,000 fans took part in this activity. In fact, 34 percent of said group of people were said to have gone about multiple purchases as well, which goes to show that there is a certain level of appeal to be had with this program in particular.
While $180,000 is a strong outcome, the truth of the matter is that is a moderately respectable amount, according to any Long Island social media agency. Thirty-two percent of the $180,000 made over the course of time came about during the first day, which can lead one to believe that this program is nothing short of a novelty for Starbucks. However, is this necessarily the case? If you were to focus on firms along the lines of fishbat, there are more details to take into account.
While Tweet-a-Coffee did not become the surefire success that Starbucks might have wanted it to be, does that necessarily mean that it should be done away with? I think that it is good that this program is put into place, since it will be able to bring about results over longer stretches of time. After all, think about how popular gift cards, in general, are when it comes to the holidays. With this in mind, there is a level of potential that can be cited by any Long Island social media agency that has been proven reputable.
Is Tweet-a-Coffee going to be the type of program that is going to set the social media world on fire? I highly doubt that this is going to be the case but I still think that there is a level of appeal to consider with this. It goes to show that individuals are willing to utilize Twitter if it means that they will be able to bring gifts to others. Starbucks can stand to keep this program going because I think that it is one to go back to.
Mashable put forth a report that spoke about Tweet-a-Coffee and how it was able to result in $180,000 of purchases. This information was uncovered by Keyhole and it was done while the @tweetacoffee Twitter handle was being tracked. According to the article, 27,000 fans took part in this activity. In fact, 34 percent of said group of people were said to have gone about multiple purchases as well, which goes to show that there is a certain level of appeal to be had with this program in particular.
While $180,000 is a strong outcome, the truth of the matter is that is a moderately respectable amount, according to any Long Island social media agency. Thirty-two percent of the $180,000 made over the course of time came about during the first day, which can lead one to believe that this program is nothing short of a novelty for Starbucks. However, is this necessarily the case? If you were to focus on firms along the lines of fishbat, there are more details to take into account.
While Tweet-a-Coffee did not become the surefire success that Starbucks might have wanted it to be, does that necessarily mean that it should be done away with? I think that it is good that this program is put into place, since it will be able to bring about results over longer stretches of time. After all, think about how popular gift cards, in general, are when it comes to the holidays. With this in mind, there is a level of potential that can be cited by any Long Island social media agency that has been proven reputable.
Is Tweet-a-Coffee going to be the type of program that is going to set the social media world on fire? I highly doubt that this is going to be the case but I still think that there is a level of appeal to consider with this. It goes to show that individuals are willing to utilize Twitter if it means that they will be able to bring gifts to others. Starbucks can stand to keep this program going because I think that it is one to go back to.
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