This video shows how you can create a landing page simple and it is laid out for you. In this video I show you how to integrate your auto responder to the squeeze page. I am using Unbounce which has a 30 day free offer and I suggest you sign up so you can see the quality of the templates here.
At minimum, every ad group should have its own landing page and creating a landing page for each ad may be even better. By creating ad-specific landing pages you can tailor the content more specifically to the text of the ad that was clicked on.
For example, supposing you sell accessories for Jeep Wranglers and Jeep Cherokees and you have created ads for each make. If you send your potential customers to a landing page that contains information for BOTH product ranges, the information that the customer is specifically interested in may be harder to find and may well be confusing.
I go to YouTube get a video come back embed it onto the opt in page. After you've created your landing page you simply save and preview. If you like what you see you then go publish it and the cool thing about Unbounce is they give you a URL so you don't need your own domain which is very cost effective.
Remember, you have just a fraction of a second to attract their attention, so anything on your landing page that is not relevant is going to increase the chances that your visitors will move on elsewhere. This really is just another way to ensure your landing pages are ad-specific. One of the first things your visitors will look at on your landing page is the headline. The more closely related this headline is to the text of the ad they clicked on (particularly the ad's headline), the more chance it has to keep their attention on the rest of the content.
Don't just send your customers to your home page and hope they will click on the correct links and don't just send them to a basic product-listing page from your online store. Your landing page is one of your most important pieces of marketing material, so treat it as such.
At minimum, every ad group should have its own landing page and creating a landing page for each ad may be even better. By creating ad-specific landing pages you can tailor the content more specifically to the text of the ad that was clicked on.
For example, supposing you sell accessories for Jeep Wranglers and Jeep Cherokees and you have created ads for each make. If you send your potential customers to a landing page that contains information for BOTH product ranges, the information that the customer is specifically interested in may be harder to find and may well be confusing.
I go to YouTube get a video come back embed it onto the opt in page. After you've created your landing page you simply save and preview. If you like what you see you then go publish it and the cool thing about Unbounce is they give you a URL so you don't need your own domain which is very cost effective.
Remember, you have just a fraction of a second to attract their attention, so anything on your landing page that is not relevant is going to increase the chances that your visitors will move on elsewhere. This really is just another way to ensure your landing pages are ad-specific. One of the first things your visitors will look at on your landing page is the headline. The more closely related this headline is to the text of the ad they clicked on (particularly the ad's headline), the more chance it has to keep their attention on the rest of the content.
Don't just send your customers to your home page and hope they will click on the correct links and don't just send them to a basic product-listing page from your online store. Your landing page is one of your most important pieces of marketing material, so treat it as such.
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Find out more information on how to create a landing page at www.youtube.com/watch?v=FUMu7rJhcBo.
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