Many business owners use social media effectively to promote their products and services. One of the major advantages of these services is they provide free advertising, and help to keep your brand visible. A crucial aspect of tapping into the power of social media is harnessing the 'like' - getting more likes on Facebook means appearing to be both popular and trusted, and this in turn attracts more customers and/or clients. Here is how to increase the number of thumbs up your business profile receives.
Starting with advice that might seem self-evident, it is vital that you complete your business profile. Include essential information about your product or services in an 'about' section, and include a gallery if applicable so that potential customers can see what it is you offer. Filling your profile with useful information will guarantee that people will return to view it.
Start-ups are often at a disadvantage, since more established brands are immediately recognizable. Make full use of your professional and personal contacts - ask others to like your profile and like theirs in return. It is simple to request that people subscribe to your page, and if they do their networks will also be made aware of your business.
Businesses that receive a substantial amount of traffic to their websites may increase likes by incorporating social plug-ins. Previous or new customers or clients can like your page via a button on the landing page, or if you operate a web store they can like individual products and share links on Facebook - a great way to spread awareness of your offerings.
An additional way to gain more likes at no great expense is to run contests. People of all descriptions enjoy receiving free goods, and you can offer a product hamper to the person who creates the most imaginative artwork incorporating your product, or the prize can go to the person who's mention of your product receives the most likes - the possibilities are endless. Just make sure to follow Facebook's promotion guidelines.
It is wise to publish engaging, upbeat content to your page. A flood of posts that are only tangentially relevant might cause people to unlike your page. A mix of fun, humorous updates relevant to your business and concise news updates should be effective.
Besides making sure that everything posted to your profile is interesting, you must also ensure that your feed is consistently active. Posting at least one update each day will maintain visibility, and if subscribers frequently like your page, it will remain visible in their feeds for longer.
Besides the free service of Facebook hosting professional pages, there are also Facebook ads which are effective for targeting specific demographics or potential customers or clients who have relevant interests. Because Facebook has access to a diverse range of statistical information, you can tailor your ad to your target market and this will promise a higher rate of conversion to successful likes.
A significant part of harnessing the power of social media is reviewing the response to your posts and working out what appeals to viewers and what is likely to be ignored. Once you have worked out a formula for maximizing on returns, your page will be an effective part of your marketing strategy. With time, your updates and contests will attract more likes, and this in turn will improve the visibility of your business on this indispensable platform.
Starting with advice that might seem self-evident, it is vital that you complete your business profile. Include essential information about your product or services in an 'about' section, and include a gallery if applicable so that potential customers can see what it is you offer. Filling your profile with useful information will guarantee that people will return to view it.
Start-ups are often at a disadvantage, since more established brands are immediately recognizable. Make full use of your professional and personal contacts - ask others to like your profile and like theirs in return. It is simple to request that people subscribe to your page, and if they do their networks will also be made aware of your business.
Businesses that receive a substantial amount of traffic to their websites may increase likes by incorporating social plug-ins. Previous or new customers or clients can like your page via a button on the landing page, or if you operate a web store they can like individual products and share links on Facebook - a great way to spread awareness of your offerings.
An additional way to gain more likes at no great expense is to run contests. People of all descriptions enjoy receiving free goods, and you can offer a product hamper to the person who creates the most imaginative artwork incorporating your product, or the prize can go to the person who's mention of your product receives the most likes - the possibilities are endless. Just make sure to follow Facebook's promotion guidelines.
It is wise to publish engaging, upbeat content to your page. A flood of posts that are only tangentially relevant might cause people to unlike your page. A mix of fun, humorous updates relevant to your business and concise news updates should be effective.
Besides making sure that everything posted to your profile is interesting, you must also ensure that your feed is consistently active. Posting at least one update each day will maintain visibility, and if subscribers frequently like your page, it will remain visible in their feeds for longer.
Besides the free service of Facebook hosting professional pages, there are also Facebook ads which are effective for targeting specific demographics or potential customers or clients who have relevant interests. Because Facebook has access to a diverse range of statistical information, you can tailor your ad to your target market and this will promise a higher rate of conversion to successful likes.
A significant part of harnessing the power of social media is reviewing the response to your posts and working out what appeals to viewers and what is likely to be ignored. Once you have worked out a formula for maximizing on returns, your page will be an effective part of your marketing strategy. With time, your updates and contests will attract more likes, and this in turn will improve the visibility of your business on this indispensable platform.
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