Media ownership and control has remained in the hands of a few individuals who have the financial muscle. They controlled what the public knew and the extent of the details. This trend has been interrupted by common sense alternative media. It has become more influential despite requiring less capital to setup and run.
Specialization- the media outlets have specialized in particular areas and are therefore able to capture a particular and genuinely interested audience. This is contrary to the conventional trend where one media house airs content from all fields. Specialization offers the advantage of depth which increases viewer loyalty.
Specialization has created stations focusing on such content as drama series, soap operas, reality shows, music or games. It has created certainty because the viewers know that they will watch their favorite program anytime of day or night. It is a way of creating loyalty and a sense of belonging. Conventional media only allowed a few minutes which is considered unsatisfactory.
Cost of production- conventional production equipment were expensive especially for start-up individuals. This trend mean that only financially endowed institutions and individuals could afford such opportunities. It is now easy to produce quality sound and image clips from an ordinary mobile phone. There are incredible applications for editing images, graphics and sounds to produce excellent work.
Expanding internet space- the internet has provided an excellent opportunity for starters to showcase their work. There are blogs for persons interested in text where they can launch their careers. Video streaming sites like youtube offer an excellent broadcasting platform for any audio, graphic or visual content. There are no charges to operate on these platforms yet the reach is incredibly global.
Social media- the platform allows an individual to first interact with friends. This is important for genuine as well as positive criticism. Demos can be posted on such sites as instagram, facebook and twitter for comments. The author or creator then takes it up from there and improves before commercializing.
Domesticated content- people allover the world are leaning towards localized content. Broadcast is done in local languages and is creating an excellent opportunity to influence decisions at that level. The use of local languages is sidelining large broadcasting corporations and eating into their market share.
Alternative broadcast is instant in relying information. You do not have to wait for a certain hour to get news from allover the world. Within minutes of an event across the world, it is picked by different platforms and delivered immediately. This means followers can access details regardless of geographical location or time.
Mainstream platform is quickly loosing its place as the source of information of choice. The audience is becoming more selective and finding alternative and cheaper ways to broadcast. These changes have given room for variety and allowed more people to share their ideas about life. The risk of being obsolete is real unless something drastic happens. This has created a world that is cheaper and freer.
Specialization- the media outlets have specialized in particular areas and are therefore able to capture a particular and genuinely interested audience. This is contrary to the conventional trend where one media house airs content from all fields. Specialization offers the advantage of depth which increases viewer loyalty.
Specialization has created stations focusing on such content as drama series, soap operas, reality shows, music or games. It has created certainty because the viewers know that they will watch their favorite program anytime of day or night. It is a way of creating loyalty and a sense of belonging. Conventional media only allowed a few minutes which is considered unsatisfactory.
Cost of production- conventional production equipment were expensive especially for start-up individuals. This trend mean that only financially endowed institutions and individuals could afford such opportunities. It is now easy to produce quality sound and image clips from an ordinary mobile phone. There are incredible applications for editing images, graphics and sounds to produce excellent work.
Expanding internet space- the internet has provided an excellent opportunity for starters to showcase their work. There are blogs for persons interested in text where they can launch their careers. Video streaming sites like youtube offer an excellent broadcasting platform for any audio, graphic or visual content. There are no charges to operate on these platforms yet the reach is incredibly global.
Social media- the platform allows an individual to first interact with friends. This is important for genuine as well as positive criticism. Demos can be posted on such sites as instagram, facebook and twitter for comments. The author or creator then takes it up from there and improves before commercializing.
Domesticated content- people allover the world are leaning towards localized content. Broadcast is done in local languages and is creating an excellent opportunity to influence decisions at that level. The use of local languages is sidelining large broadcasting corporations and eating into their market share.
Alternative broadcast is instant in relying information. You do not have to wait for a certain hour to get news from allover the world. Within minutes of an event across the world, it is picked by different platforms and delivered immediately. This means followers can access details regardless of geographical location or time.
Mainstream platform is quickly loosing its place as the source of information of choice. The audience is becoming more selective and finding alternative and cheaper ways to broadcast. These changes have given room for variety and allowed more people to share their ideas about life. The risk of being obsolete is real unless something drastic happens. This has created a world that is cheaper and freer.
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