A Social Marketing Coach May Focus On Affleck As Batman

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By Robert Sutter


There have been many stories recently that covered the Ben Affleck as Batman debate and it's one of the most heated I have seen in quite some time. I don't think anyone can argue against the idea of Affleck being seen with such controversy by the comic book-loving audience and, as a result, grievances were aired. However, are all of them warranted? It's a curious topic but it's one that I am sure a social marketing coach would be able to weigh in on.

If you want evidence, keep in mind that people have actually been petitioning to have Affleck booted off the project. In fact, nearly 70,000 individuals have signed it, stating that they do not believe the actor can play such a threatening and dynamic superhero. It's definitely a topic for discussion but it is one that can bring a great deal of debate to life as well. Why do I say this, you may wonder? Well, you have to look at the past to see another Batman actor who's been looked at with scrutiny initially.

Michael Keaton is currently regarded as one of the better actors to have ever portrayed Bruce Wayne but you wouldn't have known this before the Tim Burton movies were released. The same man who had prominent roles in "Mr. Mom" and "Beetlejuice" couldn't possibly portray someone who was seen as such a dark persona, right? However, Keaton embraced the role and became one with Batman, it seemed. Is it possible that the same can apply to Affleck, thereby making him a stunningly good choice to don the cowl?

I think that this is true and one of the reasons for this is because I know that initial reactions are not concrete. You have to take into account that everyone is able to make assessments right off of the bat and mine was not very different from those that others had. That being said, any social marketing coach can tell you that such reactions do not translate to the final verdict. More time is needed, as authorities such as S-M-M-C will be able to support.

I believe that everyone is going to be wondering, at least until the release of the Man of Steel sequel in 2015, whether or not Affleck will prove people wrong. I think that he has the potential to play a good Batman but to say that he will be able to bring all of the fans of the caped crusader on his side is stretching it. He may be an effective actor, of course, but can he fit the shoes of one of the most important superheroes ever? We will have to wait until 2015 to see.




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